FAQs on the Specific Media Acquisition
Who is Specific Media?
Specific Media is one of the world’s largest independent media platforms and enables display advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and the contextual relevance of websites visited. Specific Media’s premium display network reaches nearly 160 million US consumers and 260 million consumers globally each month.
Why did Specific Media acquire BBE?
As part of its continued effort to provide innovative, impactful solutions to brand advertisers, Specific Media wanted to expand its footprint beyond display into video. BBE Inc was an ideal partner with expertise and leadership in all elements of video advertising from the monetization (BBE Media) to tracking (VINDICO) to original programming (BBE OP).
How will BBE clients benefit from this acquisition?
The Specific Media–BBE partnership brings together an engaging brand experience that video provides combined with the data, targeting and analytics offered by display. Clients can expect to learn about new, proprietary products that maximize advertising efficiency, advanced data targeting and analytics within video, and stronger combined digital solutions that capitalize on the synergy between display and video.
Additionally, this integration gives advertisers a central hub for both display and video campaign metrics, providing a more holistic view of advertising impact and enabling marketers to execute multiple online advertising initiatives powered by a single platform.
How will the companies be structured differently when merged?
The video network and original programming units of BBE will be folded into Specific Media immediately. VINDICO will continue to exist as an independent subsidiary of Specific Media, focusing on the company’s pure technology offering of cross-network serving and tracking.
Where will my favorite BBE executives go?
Matt Wasserlauf, co-founder and CEO of BBE Inc., is now the executive vice president of video and platform services at Specific Media, while Matt Timothy remains president of VINDICO.
FOR AGENCIES & CLIENTS
BBE MEDIA
I am a BBE Media client. What impact does this have on my business?
Within the short term, there will be minimal impact in terms of the day-to-day workflow and output. As touched on above, clients can expect to learn about new, proprietary products that maximize advertising efficiency, advanced data targeting and analytics within video, and stronger digital solutions that capitalize on the synergy between display and video.
Who will now be supporting my campaign?
Your current account management team will continue to support all active campaigns. Please work with them directly.
Are there any changes to my existing in-stream campaign for the remainder or 2010?
No, all campaigns will run as planned and scheduled.
How can I find out more information on this acquisition?
For more information you can visit the press section: http://bbe.com/news-press/specific-media-acquires-digital-video-leader-bbe
Who do I contact for more information?
Please reach out to your current sales person for any questions you may have.
VINDICO
I am a VINDICO client. What impact does this have on my business?
VINDICO clients will be unaffected as this product will continue to exist as a subsidiary of Specific Media and operated independently.
How can I find out more information on this acquisition?
For more information you can visit the press section: http://bbe.com/news-press/specific-media-acquires-digital-video-leader-bbe
If you are a client of VINDICO, for more information please reach out to Matt Timothy, President at mtimothy@vindicogroup.com
BBE ORIGINAL PROGRAMMING
I just signed on for an Original Programming show. What now?
Original Programming advertisers will be unaffected. Programs currently in production or scheduled to begin production will continue as planned.
Who do I contact for more information?
Please reach out to your current sales person for any questions you may have.
FOR PUBLISHERS
I am a BBE publisher. What impact does this have on my business?
There will be no immediate impact. Please continue to work as you have. Our team will be reaching out to you regarding new products and capabilities by the end of the year.
Should I continue to work with my current account management team?
Yes, please continue to work with your current team.
Who do I contact for more information?
Please reach out to Darryl LaRue, VP of Operations and Business Development at dlarue@specificmedia.com with any questions you may have.
How do I become an authorized video publisher for the new Specific Media ad network?
Please reach out to Darryl LaRue, VP of Operations and Business Development at dlarue@specificmedia.com.
