Ad Extender: Extend Engagement Touchpoints With Your Brand

The Ad Extender is a pre-roll end slate that features a menu of options for users to engage with a brand after viewing an advertisement. Consumers have the ability to view long form content, countdown clock, outside URLS such as a Facebook page or Twitter feed, and/or basic survey questions.

How It Works

After a user views a pre-roll advertisement, they are given the option to interact with two to three additional pieces of branded content. If a choice is made, the corresponding content is displayed; if no selection is made within the predetermined time allottment (usually :05 - :15 secs), they will continue on to the publisher content.

Benefits

Let the viewer decide how they want to interact with your brand

Leverage existing video assets and present the viewer with options to view additional content

Push the boundaries and raise expectations for how consumers expect to access your brand