Ad Selector: Consumers want choice. Deliver with the Ad Selector.

The Ad Selector delivers consumers an online ad experience that is significantly more engaging than pre-roll and provides advertisers a superior model to drive interaction across multiple creative executions. Field tests have shown an increase in metrics related to completion rates, click thru rates, aided and unaided awareness, recall, and purchase intent.

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How It Works

After a user selects to watch an piece of content, a slate of two or three ad selection thumbnails will appear along with instructions to select an ad. If a choice is made, the selected ad begins to play; if no ad is chosen within the time allotted (usually :05 - :15 secs), a default ad is displayed.

Benefits

arrow-r-5Click-thru rates are 106% higher* than pre-roll ads

arrow-r-5Online ad-recall scores are 290% higher* than pre-rolls

arrow-r-5Top-of-mind (unaided) awareness is nearly three times greater than for pre-roll ads.*
      * Source: Lane One: The Pool Report, VivaKi, March 2010