BBE Real Demo

BBE has introduced Real Demo, a proprietary, enhanced targeting tool which provides its agency and advertiser clients with the opportunity to enrich the demographic makeup of the campaigns that they run on the BBE network. In conjunction with Quantcast, the audience insights company, BBE is now able to deliver more demographically defined buys to their clients.

This approach results in a buy with minimal waste. And, in a major step forward for the industry, this is all delivered to agencies in real time. This planning capability is fully integrated into VINDICO™, BBE’s industry leading ad serving and delivery platform.

The Real Demo product is a dramatic departure from the broadcast television estimated audience delivery which the advertising marketplace has been forced to live with for so long. The significant waste which occurs with TV has now been replaced with a tool which much more tightly defines its audience.

Once campaigns have been completed, BBE is capable of providing its clients with reports which articulate key demographic information such as: gender, age, HH income, education, etc., all key considerations when evaluating their buys. As more and more advertisers add digital video to their media mix, this data is key in their decision making.