Pre-Roll: The Industry Standard

Pre-roll is the element that much of BBE’s success is built on. Inclusive of pre, mid, and post-roll, it provides a suite of video options for a traditional commercial, an interactive animation, or anything in between. BBE knows pre-roll and nobody can deliver your advertising to more targets in more places than we can.

How It Works

Pre-roll mimics the format of TV advertising, but with added targetability and interactivity. It is a short video ad (between :05 - :30 seconds) that can run before, during or after publisher content. It can run side-by-side with a companion banner or logo that lives on after the ad has completed, keeping your message in sight as the user continues on to their content.

Benefits

Increased recall and accountability when compared to TV

Targets a more engaged user due to click to start format

Opportunities to engage viewer with an interactive overlay

Best Uses

Pre-Roll & Post-Roll: Pair a :05 “sponsored by” pre-roll message at the beginning of the video, followed by a :30 post-roll to deliver a powerful branding message to your target audience.

Mid-Roll: Persuade people in a more meaningful way by employing a :30 mid-roll during content viewing, the creating an online experience that is similar to TV viewing.

Pre-Roll, Mid-Roll, and Post-Roll: Drive awareness of sponsorship of an online video program with a combo of pre, mid, and post-roll.