BBE Announces Hong Kong Office to Serve Asia-Pacific Markets
New York - BBE, the digital video authority, announced today that it has expanded its international presence with the opening of an office in Hong Kong. The new office has significantly enhanced BBE’s ability to serve its global advertising clients in the fast growing Asia-Pacific market.
The Hong Kong office is headed by Steven Friedlander, Managing Director, who has over 10 years of sales experience in the Asia-Pacific market. In this role, Mr. Friedlander will be directing a seasoned leadership team including Larry Siu, Director of Sales and Network Development, and Pearl Liu, Director of Operations. Since joining BBE in 2008, Mr. Friedlander has worked in the New York office and throughout Greater China, Hong Kong and Singapore developing business opportunities centered on BBE’s digital media publisher network and proprietary VINDICO technology platform.
Matthew Wasserlauf, CEO and founder of BBE, said, “We are very excited to announce our Asia-Pacific headquarters, which positions us to better serve our strategic agency and brand advertiser clients, while also helping us to expand our premium publisher network and geographic footprint. We believe that BBE’s proprietary VINDICO technology platform – with its leading edge campaign management tools, enhanced audience targeting, real time reporting of key performance metrics, and backend research analytics – provides our agency partners with the efficiencies and sophisticated data analysis necessary to win in this exciting market.”
Mr. Friedlander said, “With more than 10 years of experience in the Asia-Pacific market, I know first-hand the tremendous opportunities in this region and in the online video advertising sector in particular. I also know first-hand the power of BBE’s experience, relationships, and technology. We are very well positioned to succeed.”
BBE Asia Ltd was established in 2008, in partnership with a prominent Chinese investor, to help BBE’s global advertising clients reach brand consumer audiences in the fast growing Asia-Pacific market.
About BBE
BBE, based in New York City, is the only company created for and solely devoted to all aspects of digital video advertising—distribution, measurement and content development. BBE has emerged as the ground-breaking digital video authority—and the only profitable company in the space—by consistently delivering value to brand marketers and engagement with consumers through online video programming and advertising. With a network of over 2400 publisher sites and a roster of 250 premium brand advertisers, BBE has served more than 12 billion impressions on behalf of many of the world’s leading brands. Key to BBE’s success is Vindico, the company’s best-in-class ad-serving and measurement platform. Since its founding in 2004, BBE has been and continues to be at the forefront of creating the successful video advertising network model of the future.
