Darryl LaRue Joins Broadband Enterprises as EVP, Operations & Marketing

“We are excited to have Darryl LaRue join Broadband Enterprises in this key role,” said Wasserlauf. “LaRue brings a tremendous amount of experience to our team. His background in sales and business development, coupled with his strategic thinking and creativity will be a tremendous asset in our company’s continued growth.”

In his position, LaRue will be responsible for the development and execution of all of the company’s online video campaigns. He will also be responsible for managing and developing the company’s operations, marketing and sales planning groups.

During his tenure at Warner Bros., he was instrumental in the launch of new business areas, including online syndicated library distribution of Looney Tunes and Hanna Barbera properties and original “made for broadband” content development with successful online properties such as Waiting 2 B Discovered and On Set, On Edge.

Prior to Warner Bros., he was the director of interactive sales for NBC TV stations division, where he managed all online revenues for the 13 NBC TV stations, four Telemundo stations and Access Hollywood’s web properties.

LaRue was internally transferred into his role at NBC after working at General Electric’s corporate headquarters in the corporate strategy group, corporate initiatives.

He possesses digital startup experience from his tenure at Live365.com, where he assisted in building one of the top streaming music networks in the online space.

He began his career as a senior consultant at Deloitte, in Cleveland, Ohio, his hometown.

LaRue graduated from Stanford University with a Bachelor’s of Science degree in Mechanical Engineering in 1993 and earned an MBA from Harvard in 1997.