Digital Video Authority BBE Announces New Division: VINDICO™ Group
Led by Industry Veteran Matt Timothy, VINDICO™ Group is the Solution to Advertisers’ No. 1 Concern: Standardizing Online Video Advertising
Digital video authority BBE CEO Matt Wasserlauf announced today that VINDICO™, established in 2006 as the first video ad-serving platform in the industry, is officially a separate division of BBE. As such, the unit will be called VINDICO™ Group and will be headed by newly appointed President Matt Timothy.
Timothy, drawing on his depth of experience across television, cable, interactive and broadband, will lead VINDICO™ Group in providing top advertisers with state-of-the-art video ad-serving, tracking and analytics. “The power of online video isn’t just the audiences it reaches and how it reaches them. Its strength also derives from its ability to track ad campaigns and to precisely measure their effectiveness,” notes Timothy. “Not only are we able to quantify and analyze the data, but also essentially drive the industry’s standardization – the last step in the acceleration of digital video.”
VINDICO™ Group participated in The Pool, a VivaKi-led research initiative designed to align the industry on engaging ad models of the future. In its first wave of research, several online video industry elites worked together to name The Ad Selector a proven and superior new advertising format for online video. According the Tracey Scheppach, SVP, Innovations Director, VivaKi, VINDICO™ Group was a “vital partner” in this research.
“VINDICO™ Group is a leader in video measurement technology,” Scheppach said. “Measurement is one of the key elements for standardizing the online video advertising industry and making the web desirable for advertising dollars. VINDICO™ Group has provided invaluable insights to drive our industry forward in the direction that is critical for our collective success.
Designed with the buy-side in mind, VINDICO™ Group services leading agencies and holding companies like Starcom MediaVest Group, Universal McCann, Barkley and Moxie among others. Through detailed reporting and data analysis, VINDICO™ Group helps marketers best leverage the capabilities within the online platform. In so doing, VINDICO™ makes video advertising vastly more efficient and more relevant to advertisers’ goals.
According to Wasserlauf, this revolutionary, new industry standard optimizes online media buying and eliminates wasted media impressions. “The bottom line is that we listen to our customers,” Wasserlauf said. “So when they came to us, asking about the relationship between our media group and our technology group, we responded. By creating VINDICO™ Group, our clients are reminded that we operate with the highest level of integrity in all areas of our business.
For more information, please contact:
Janine Gordon Associates
Jodi Bannerman: jbannerman@janinegordonassociates.com; 212.871.3020 x. 107
Lauren Banyar Reich: lreich@jgordonassociates.com; 212.871.3020 x. 115
