Online Video Network BBE Launches Second Season of Wildly Successful Original Program, Jen and Barb, Mom Life
Millions View the Good, Bad and Hilarious Sides of Motherhood.
Today’s busy moms are time-stressed and tech savvy, which is why online distribution network BBE created its original branded series, Jen and Barb, Mom Life. Each five-minute episode, available 24/7 at www.jenandbarb.com – offers viewers the chance to join in the conversation about modern motherhood. On March 16, BBE will launch Season Two of this hugely popular show, proving once again that original online programming is here to stay.
Jen and Barb, Mom Life, follows two real-world women as they navigate through motherhood while maintaining successful marriages, careers and social lives. The show features original video content focusing on issues from child sports safety to play-date etiquette. For Jen and Barb, along with the 1.5 million viewers who tuned in to each episode last season, life isn’t over when you have kids – it’s just beginning.
“We focus on having real conversations about issues that moms care about,” said Jen Pate, Producer and Co-Host of Jen and Barb, Mom Life. “Barb and I look at ourselves as contemporary moms. That means knowing how to be a good mom, but also having a sense of balance and learning how to adapt your life around your family.”
As the first show ever produced for moms, by moms, Jen and Barb, Mom Life is filling a void for millions of women, as evidenced by the 45 million views garnered in the show’s inaugural season. No other original show in the “mom” space, or the entire online space, has shown this kind of reach. What’s best is that busy moms can access each episode at their leisure, without the rigidity and time commitment of daytime television.
“Research increasingly shows that moms get their information online, which means the opportunity for advertisers in the digital branded entertainment space is limitless,” said BBE CEO and Founder Matt Wasserlauf. “Our data shows that there are 35 million moms with children under the age of 18 who control 85% of the estimated $2 trillion dollars in household spending. That’s a huge, highly-targeted consumer audience.”
“We’re all in this together,” said Barb Machen, Producer and Host. “The gloves are off. Viewers get to see the good, the bad and the ugly. We’re glad to show other moms they’re not alone.”
