We don’t just match your brand to the programming. We create the programming around your brand.
Original programming is yet another of the basic elements of BBE’s success. We’ve long been in the forefront of custom content, having produced and distributed 20 original series to date — with more to come this year. Click one of the show logos below to see a sample.
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Whatever your product, whoever you’re trying to reach, we have developed original web-based content that can appeal to your audience. Your product can be an integral part of its own series.
We can package your message in a variety of ways:
With pre-roll ads that work in synergy with the content
With banner ads and video overlays that surround the content keep your message in view
With your product placed directly into the content
With story lines written specifically to integrate product with story
How you use your programming is entirely up to you. How others have used it is — to be sure — quite effectively:
AT&T: On The Brink
When AT&T wanted a vehicle to show off their mobile communications solutions, we came up with On The Brink, a reality series featuring a rock band on the road, trying to make it big. As the series chronicled the band members moving from town to town, it was AT&T products that kept them in touch with their family, friends, and business interests — and even showed them how to get to their next gig.
Watch sample »
Kraft: Jen and Barb: Mom Life
Another original programming success story came about when two moms — Jennifer Pate and Barbara Machen — decided that a free-wheeling forum about modern-day motherhood might just find an audience. They were right. Jen and Barb: Mom Life drew over 13 million views in its first seven weeks, resulting in a 42-episode commitment and a happy sponsor — Kraft — whose ads run before each episode, and whose products are placed on the show whenever appropriate.
Watch sample »
View great original programming that works hard for brands »
