VINDICO™ plus Quantcast: Get to know your audience

As strong as VINDICO’s video ad tracking and reporting capabilities are, Quantcast makes them even stronger.

VINDICO provides campaign data that answers the questions “What happened?” and “How did it happen?” Quantcast then completes the picture by answering “Who saw it?” — adding vital data about the composition of your audience, including: Campaign, Channel/Category, Network, Page, Placement, Geography, Gender, Demo, HHI, and Age/Race Composition.

More effective media buying

Working together, Vindico and Quantcast let you gauge your campaign’s success, not through panel-based estimates, but through directly-measured data.

The learning you acquire from these powerful reporting tools will serve as the basis for more effective and efficient online media buying strategies going forward.